Monday, 28 July 2014

Another COTY winner

COTY jurors aren’t voting for Car of the Year. They are voting to look Green. Why else would they have elected the Ampera in 2012? They surely can’t have expected it to sell more than a handful. They’re not that stupid. No, they are spooked, along with governments round the world, by what WS Gilbert called greenery yallery Grosvenor Gallery foot-in-the-grave young men. Or women.

Opel and Vauxhall dealers, who hadn’t a lot of choice perhaps, accounted for the first year’s 5,000 or so Amperas. That sank to 3,184 last year and collapsed to 332 in the first five months of this, of which only 46 were in its German home market. GM Vice Chairman Steve Girsky vented frustration at Geneva: “All the governments in Europe said, ‘We want EVs, we want EVs.’ We show up with one, and where is everybody?” The answer is that they were off buying something else, real cars mostly.

COTY jurors are like governments appeasing Green voters with inglorious wind farms and wasteful subsidies. By any standards the Ampera was a disaster. Production is stopping and although GM will redesign the broadly similar Volt next year it won’t come to Europe.

There wasn’t much wrong with the Ampera. It was sensibly-sized and quite handsome, drove smoothly and quietly and as a hybrid didn’t have the range anxieties of milk-floaty plug-in electric cars, attracting complaints now about how costly they are to top-up. Apparently charging stations take money by the hour, without knowing how much electricity is actually being used. The cost can be just as much for a battery flat or near full.

I have said before that there is a FIFA flavour about Car of the Year. In 50 years COTY has never elected a Jaguar, Range Rover or Land Rover. It can’t be anti-British-ness. Munich doesn’t come off well either. There has been no BMW; a range that goes from Rolls-Royce to Mini has never made the grade except for second last year for the i3. It elected an electric Nissan yet COTY doesn’t do safety. Volvo and Saab never featured. Engineering excellence? Bentley has never made it. Production quality? There have been no Hondas. Value for money? No Skodas, no Seats but 9 Fiats, 6 Renaults and 5 Fords. I can’t understand why manufacturers get so excited by it.

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